B2B SaaS GTM Automation

6 inbound GTM signals with no automation connecting them

• Six tools in the stack (Zoom, Lemcal, Klaviyo, Lemlist, Google Forms, Attio) with nothing connecting them — every signal lived in a silo
• Attio needed to be the single source of truth, but had no way to receive data from any of the other tools automatically
• A contact could submit a form, attend a webinar, and book a demo with zero visibility on their Attio record

The final solution is a contact intelligence layer built on n8n that turns six disconnected GTM tools into one coherent system. Every inbound signal — form submissions, webinar registrations, attendance, and demo bookings — flows through a dedicated automation that upserts the contact in Attio, runs enrichment, and writes a structured note to the record. Attio sits at the center as the single source of truth, while Klaviyo, Lemlist, and Slack run alongside as non-blocking downstream enrollments. The result is a CRM where every contact’s full journey is visible on one record, with zero manual data entry.

4 n8n automations covering every inbound GTM signal

• Every inbound signal — form submissions, webinar registrations, attendance, and demo bookings — is captured by a dedicated n8n webhook and written into Attio automatically
• Each automation upserts the contact by email, runs enrichment, and writes a structured gtm:{action_type} note so the full journey is visible on a single CRM record
• Form submissions route by intent type — Free Sign-Up, Book Demo, and Contact Sales each trigger a different Klaviyo list, Lemlist sequence, and Slack channel

Complete contact journey visible on a single Attio record

• 4 production-ready n8n workflows with JSON exports — all deployed
• All contacts upserted by email — zero duplicate records created across multiple touchpoints
• gtm:{action_type} note titles with consistent JSON bodies — queryable by prefix for future dashboards
• Free Sign-Up, Book Demo, and Contact Sales each trigger different Klaviyo lists, Lemlist sequences, and Slack channels
• Zoom webinar registration and attendance data written to Attio automatically — with session duration in minutes for attendees
• Lemcal demo bookings trigger Attio contact updates and #sales Slack alerts without any manual follow-up

n8n handles all automation. Attio is the single source of truth. Every other tool is a signal source or downstream action.